purity made simple was created because it was our feeling that most cleansers were not getting the skin clean enough. furthermore, we do not believe you need a makeup remover and a toner to complete the cleansing process. most cleansers are formulated to foam, push around, and hopefully rinse away dirt and makeup. purity made simple was formulated to actually emulsify and dissolve dirt, imbedded debris, and makeup rather than creating a lot of foam without a lot of clean.

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Company: philosophy 
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